An origami coral reef made of 1500 recycled cardboard molecules, mechanical gears falling like snowflakes from the sky, surrealistic psychedelic Christmas cats, color kinetics and walls of light are some of the past windows displays and installations for the holiday season at La Rinascente Duomo.
The stunning windows of La Rinascente, Italy’s premier department store, are the epitome of the fantasy of Christmas. Magically lit up, the window displays of La Rinascente in the shadow of Milan’s Cathedral are a must see for travelers and a holiday tradition for the Milanese. Much like the windows of Bergdorf Goodman and Macy’s in New York or Chicago’s former Marshall Field on State Street, the unveiling of the decorations and automations are eagerly anticipated as the first week of December begins.
Since 1865 the department store that would later be known as La Rinascente (rebuilt and renamed La Rinascente (rebirth) by Italian author Gabriele d’ Annunzio after it was destroyed by a fire on Christmas Eve 1918) has been synonymous with elegance and style and the holiday windows at La Rinascente add that extra special touch that makes Christmas the most wonderful time of the year. I can’t wait to see what they come up with this year.